There goes Sleepy’s tugging at my heart strings… Have you seen our newest ad campaign featuring the classic Beatles’ song, “In My Life,” on TV or on YouTube yet? It features all the different life stages from just getting married, to pregnancy and how kids grow up enjoying their mattresses.
By now we all know that we spend one-third of our lives in bed, this new ad campaign shows us just how much we enjoy our time spent on our beds. The new commercials, which will begin airing on TV the week of December 26th, emphasize the importance of how our bedrooms really are our sanctuaries, where life’s little moments are fully enjoyed.
Sleepy’s conducted a survey just to see what people really thought of their beds and their bedrooms. The survey results showed (of the 1000+ surveyed):
- 60% used their bed as a spot for family gathering, having kids and pets snuggle up to bond.
- 52% believed their bedroom was a “sleep sanctuary” and the ultimate spot in the house for comfort and security.
- Almost 40% thought of their bed as a multi-functioning area that was used for reading, watching TV, surfing the internet and sleeping.
I think everyone can relate to this commercial at some point or another. I remember jumping on my mom’s bed (although instead of The Beatles playing, it was The Allman Brothers). This ad campaign focuses on just how much of our lives take place in bed, even when we’re not sleeping! Whether snuggling with your kids during a thunderstorm or discussing your day with your spouse, Sleepy’s understands that your mattress is the focal point of your sleep sanctuary and we’ll be with you for all of life’s little moments.
Grab a tissue box and check out our latest ad campaign:
Contributor: Emily Barrett