Press Releases

Sleepy's

DROWSY DRIVING MAY BE COMMON THIS LABOR DAY

Nearly one-third of Americans say driving tired is “normal”

Hicksville, NY August 27, 2013 Labor Day consistently ranks in the top 10 most dangerous days to drive, and a new survey conducted by Sleepy’s suggests that driving while drowsy might only add to the holiday hazards. According to the survey, 28% of Americans consider drowsy driving  “normal.” Among younger drivers, the incidence of sleepy driving is higher;  fully  40% of those 18-29 say that driving tired is their normal state.

This statistic is underscored by others in the survey including the following:

  • Less than 50% of drivers stop to refresh when feeling drowsy and the same percentage also fail to share the driving.
  • The number one reason respondents gave for driving drowsy (41%) is to reach a loved one!
  • 36% say they’ve driven drowsy to avoid being late

What does this mean for the estimated 34.1 million Americans who will travel over 50 miles from home this weekend?

“With a third of our fellow drivers knowingly driving drowsy, we must be hyper-vigilant,” says Nancy Rothstein, The Sleep Ambassador™ and consultant to Sleepy’s.  “Adequate sleep before driving and a commitment to pull over when you feel sleepy can go a long way toward reducing risk.”

Rothstein has a “five-point plan” to make your drive time as safe and productive as possible for you and others on the road.  “Start by abandoning the notion that it’s okay to drive when you’re tired,” she urges, calling for drowsy driving to carry the same stigma as driving under the influence or texting while driving.

5-Point Plan: Road Tips for your Road Trip

  • Don’t skimp on sleep in the days before your trip – you may be excited or anxious, but don’t lose sleep over it!
  • Plan your driving time for when you personally are the most alert – not when you would normally be sleeping – honor your body clock!
  • Share the driving whenever possible and make sure your driving partner is wide awake.
  • Obey the yawn. The minute you start, you need to pull over and rest and refresh. Even a short power nap helps with alertness.
  • Don’t use a phone conversation to keep you awake. Remain distraction-free.

 

About Sleepy’s

Sleepy’s®, The Mattress Professionals,® is a privately-owned fourth-generation company with over 900 retail locations in fifteen states, spanning from Maine to North Carolina, and now Illinois, and available nationally through www.sleepys.com.  Sleepy’s has 10 state-of-the-art distribution centers located throughout the country and delivers over 3,000 mattresses every day.

Throughout Sleepy’s’ 55-year history, the company has remained committed to making the world a better place to sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable mattress professionals will guide you to your perfect mattress. Sleepy’s is nationally accessible through Sleepys.com.  Sleepy’s – making the world a better place to sleep.

 

 

 

Sleepy’s The Mattress Professionals Offers New Bed to Tiger Woods at Liberty National

Woods Blamed Wednesday’s Aches and Pains on “Soft Mattress”

JERSEY CITY, NJ–(Marketwired – Aug 22, 2013) –   On the eve of the high-profile FedEx Cup at Liberty National Golf Course, Sleepy’s the mattress professionals has stepped up to help Tiger Woods make the most of his game.

Sleepy’s, the country’s largest mattress retailer, is chipping in to help Woods get a better night sleep, offering to gift him with a new mattress for the duration of his New Jersey stay. Woods can take his choice of a Simmons Comforpedic Luxury Firm mattress or a Sealy’s Posturepedic Comfort Firm.

According to news reports, Woods woke up Wednesday morning with a stiff back and neck, which he attributed to an overly soft hotel mattress. His discomfort kept him from hitting a full shot for the back nine during the Barclays Pro-Am tournament. This is the second year in a row that Woods had a subpar night of sleep before the tournament, and commented last year that he was even considering sleeping on the hotel floor.

“If the world’s best golfer has trouble getting a good night’s sleep, imagine how difficult it can be for the rest of us,” commented Sleepy’s Chief Marketing Officer Jeff Lobb. “We’re extending the offer to Tiger Woods to demonstrate how critical the right mattress is to proper sleep, and how important sleep is for any type of job performance.”

“The wrong mattress can not only cause muscle stiffness, but it can also result in poor sleep, which can definitely impact mental acuity and athletic performance,” said Sleepy’s consultant Nancy Rothstein, The Sleep Ambassador. Sleepy’s offers several tips for bad back sufferers, which can be found here.

In addition to a mattress, Sleepy’s gifted Woods with a sleeping mask and neck pillow to help him get some shuteye on the flight home.

To learn more about Sleepy’s, visit www.sleepys.com or the company’s Facebook and Twitter pages and Sleepysblog.com.

About Sleepy’s
Sleepy’s®, The Mattress Professionals®, is a privately-owned fourth-generation company with over 900 retail locations in fifteen states, spanning from Maine to North Carolina, and now Illinois, and available nationally through www.sleepys.com. Sleepy’s has 10 state-of-the-art distribution centers located throughout the country and delivers over 3,000 mattresses every day.

Throughout Sleepy’s’ 55-year history, the company has remained committed to making the world a better place to sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable mattress professionals will guide you to your perfect mattress. Sleepy’s is nationally accessible through Sleepys.com. Sleepy’s — making the world a better place to sleep.

 

 

SLEEPY’S FILLS NEWLY CREATED ‘SNOOZE DIRECTOR’ POSITION

Recent college grad accepts “dream job”

CONTACT:

Jackie Hafner

Crenshaw Communications

(212)367-9742

Jackie@crenshawcomm.com

Sleepy’s, the Mattress Professionals, today announced its selection for “Snooze Director,” a position created by the company to help spread the word about quality sleep.  The Snooze Director will share news about the latest innovations in bedding and tips for healthy sleep via Sleepy’s social media channels.

For most, nodding off at work is likely to lead to early termination, but for recent college graduate and new Sleepy’s hire Elizabeth Murphy of Floral Park, scheduling time for a siesta is part of her job description.

Murphy, who will be testing mattresses as well as researching sleep trends, will then tell the world about her experiences via all manner of social media, including Facebook, Twitter, the Sleepy’s blog, and her own vlog.  The 2011 Queens College grad was chosen over 70 other applicants for the full-time position based on her broadcast, journalistic and communication skills as well as her love of sleep.

“As any job-seeker knows, it’s easy to lose sleep when searching for a job so I was thrilled to find one where sleep is a requirement!” says Murphy, who is looking forward to assisting the east coast’s largest mattress retailer spread the word about the importance of a great night’s sleep.

“College students and recent grads love their sleep but have a hard time fitting in the proper amount,” said Jeff Lobb, Sleepy’s Chief Marketing Office and Elizabeth’s new boss. “This same demographic also happens to be among the most creative users of digital media. We look to our new Snooze Director to put her social media expertise and napping skills to great use for us.”

Elizabeth is the company’s second Snooze Director. In 2011 the company hired NYU graduate Emily Barrett, who held the position for a year and has since moved on to a new position at MTV. Emily attributes her tenure as Snooze Director to helping her gain valuable, transferrable skills. Healthy sleep knowledge and digital media skills can be applied in a diverse set of positions.

What does the new Snooze Director have in store for her first day on the job? We’ll let you know when she wakes up.

For more information about Sleepy’s, visit www.sleepys.com or the company’s Facebook and Twitter pages and Sleepysblog.com.

 

About Sleepy’s

Sleepy’s is a privately-owned fourth-generation company with over 900 showrooms in fifteen states, spanning from Maine to North Carolina and available nationally through www.sleepys.com.  Sleepy’s has 7 state-of-the-art distribution centers located throughout the country and delivers over 3,000 mattresses every day.

Throughout Sleepy’s 55-year history, the company has remained committed to making lives better through better sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable Mattress Professionals® will guide you to your perfect mattress. Sleepy’s truly believes that everything is possible with a great night’s sleep.®

 

DiNAPOLI TO ANNOUNCE DETAILS OF PENSION FUND
INVESTMENT IN SLEEPY’S


New York State Comptroller Thomas P. DiNapoli will announce the details of the recent investment made by the New York State Common Retirement Fund through its In-State Private Equity Program in Hicksville-based Sleepy’s and tour company headquarters on Friday, May 18 at 10:00 a.m.

Sleepy’s, the Mattress Professionals, is a privately-owned fourth-generation company with over 800 retail locations in thirteen states spanning from Vermont to Virginia and sales available through sleepys.com. The company was founded in 1957 in Hicksville by Harry Acker and has become America’s leading specialty mattress retailer. Sleepy’s ships more than 3,000 mattresses daily through its seven distribution centers.

The New York State Common Retirement Fund’s In-State Private Equity Program partners with private equity managers who seek to invest in companies in New York State that require capital for growth or to refinance ownership. The program targets investment of state funds in the New York state economy. The program has invested $608 million in 218 New York State companies since 2000.

What: New York State Comptroller Thomas P. DiNapoli press conference with Sleepy’s company officials and investment managers and tour of Sleepy’s Corporate Headquarters
Where: Sleepy’s Headquarters, 1000 South Oyster Bay Road, Hicksville, New York
When: 10:00 a.m.-11:00 a.m., Friday, May 18, 2012


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Follow us on twitter @NYSComptroller

 

NEW PARENTS TO WIN GIFT OF GOOD NIGHT’S SLEEP IN ANNUAL

NEW YEAR’S BABY DERBY 

Sleepy’s Will Present Parents of 2011’s First Baby with Comfy New Bed

NEW YORK, DECEMBER 28, 2010- – A recent survey reports that parents of newborns miss out on six months worth of sleep in their child’s first two years. This sleep deficit is nearly impossible to make up, but sleep experts agree that a good mattress is vital for healthy living.

To that end, Sleepy’s, the Mattress Professionals are celebrating the births of 2011’s first babies in five cities (New York, Philadelphia, Boston, Washington, D.C., Richmond, VA) by giving a Dr. Breus BedTM, the only mattress designed by a sleep doctor, to the soon-to-be-pooped parents.

The birth of the first New Year’s baby is always cause for celebration.  There are even websites telling prospective parents how to help ensure a New Year’s birth! But after all the excitement settles, the reality of caring for a newborn (who will typically sleep in stretches of just a couple of hours at a time, at all times of day, according to Sleep.com) hits home hard.

And, while we all know that even the best mattress may only slightly increase the sleep time between baby feedings, it can  improve the sleep quality – –  which is essential to memory, stamina, brain function and a whole host of other attributes.

“New parents may worry that their fate is years of sleeplessness, and it’s true that many struggle to get a restful night of sleep,” says Michael Breus, Ph.D., The Sleep Doctor ™ a Clinical Psychologist and a Diplomate of the American Board of Sleep Medicine (www.thesleepdoctor.com). ”The better rested you are, the healthier parent you are. The key is to help the baby match his/her parents’ sleeping schedule. Parents should make sure the little one gets to a sleep schedule for good sleep hygiene for baby and for them as soon as they can, and they should try the Eat, Sleep, Play method with consistency.”  More tips on getting babies to sleep through the night can be found on Dr. Breus’ The Insomnia Blog.

Sleepy’s scouts will be on the lookout for confirmed first baby births this New Year’s after the stroke of midnightand will delight new parents with a new mattress and other merchandise for better sleep in 2011.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 52-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus

Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the bestselling book, Beauty Sleep.

 

NEW PARENTS TO WIN GIFT OF GOOD NIGHT’S SLEEP IN ANNUAL

NEW YEAR’S BABY DERBY 

Sleepy’s Will Present Parents of 2011’s First Baby with Comfy New Bed

NEW YORK, January 4, 2011- – In honor of the two babies born at exactly midnight December 31, Sleepy’s, the Mattress Professionals is giving a Dr. Breus BedTM, the only mattress designed by a sleep doctor, to the soon-to-be-pooped parents.

Princess Avana Andrews, who was born at SUNY Downstate Hospital in Brooklyn, reads 12:00:00. And she arrived a whole month early. Little Princess weigh 6 pounds 8 ounces. Over at Coney Island Hospital, Muhammad and Mehnaz Waseem proudly displayed the birth certificate of their 7 pound 3 ounce daughter, who was born before they could name her. It, too, reads12:00:00.

And, while we all know that even the best mattress may only slightly increase the sleep time between baby feedings, it can  improve the sleep quality – –  which is essential to memory, stamina, brain function and a whole host of other attributes.

“New parents may worry that their fate is years of sleeplessness, and it’s true that many struggle to get a restful night of sleep,” says Michael Breus, Ph.D., The Sleep Doctor ™ a Clinical Psychologist and a Diplomate of the American Board of Sleep Medicine (www.thesleepdoctor.com). ”The better rested you are, the healthier parent you are. The key is to help the baby match his/her parents’ sleeping schedule. Parents should make sure the little one gets to a sleep schedule for good sleep hygiene for baby and for them as soon as they can, and they should try the Eat, Sleep, Play method with consistency.”  More tips on getting babies to sleep through the night can be found on Dr. Breus’ The Insomnia Blog.

Sleepy’s will be delivering the new mattress and other merchandise for better sleep this week.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 52-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus

Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the bestselling book, Beauty Sleep.

 

Sleepy’s, the Mattress Professionals®, Names

Crenshaw Communications as PR Firm

New York, NY, January 18, 2011Crenshaw Communications has been selected by leading mattress and bedding retailer Sleepy’s to implement a comprehensive “Sleep Better in 2011” public relations campaign. The campaign will kick off in January, when so many Americans resolve to get more and better sleep.

Sleepy’s, a privately-owned 4th generation company with over 700 retail locations in thirteen states, fromVermont toVirginia, is at the forefront of the latest innovations in sleep quality and technology.

Commenting on the agency selection, Sleepy’s Chief Marketing Officer Jeff Maynard said, “The Crenshaw team has the right combination of creativity and tenacity to help us differentiate our brand and build greater ownership of healthy sleep.”

With the tag line “Creative Public Relations for a Digital World,” Crenshaw Communications provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media.

 

FRESHMEN MEMBERS OF CONGRESS WHO SLEEP IN OFFICES CAN REST THEIR HEADS 

Sleepy’s Will Present Pillows to Newest U.S. Representatives

Who May Be Sleepless in D.C.

NEWYORK, JANUARY 27, 2011- – In a firm sign of support to the one-fifth of freshmen House of Representatives who reportedly sleep in their offices, Sleepy’s, the Mattress Professionals is offering 21 freshmen members of Congress the gift of better sleep. Sleepy’s will deliver complimentary pillow sets to each new member of Congress who wants them. For the maximum comfort of both Republican and Democratic representatives, the pillows will feature bipartisan pillow cases – – one side blue, the other side red.

According to the CBS News survey, freshmen Congress members sleeping in theirWashington,D.C., offices are as follows:

Republicans (19)

Democrats (2)

According to sleep experts, it is essential not to overlook or underestimate the importance of sleep. Without proper rest, the brain works harder, but less effectively to counteract the myriad effects of sleep deprivation. Concentration levels drop, memory becomes impaired, decision-making abilities are compromised, and the brain falls into rigid thought patterns that make it difficult to generate new problem-solving ideas. More information about sleep can be found on Sleep.com.

Sleepy’s will be arranging deliveries to House freshmen offices in the coming weeks.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 52-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

 

ONE-THIRD OF AMERICANS DREAD DAYLIGHT SAVING TIME

Sleepy’s Survey Offers Creative Ways to Cope with “Clock Shock”

NEW YORK, MARCH 7, 2011 While one-third of Americans say they “dread” having to turn the clock forward for spring Daylight Saving Time, half of those responding to a recent survey think they’ve found the answer to post-DST sluggishness. They favor moving the time change from 2 a.m. Sunday morning to 2 a.m. Saturday morning, a shift that would theoretically soften the Monday morning “clock shock” that many will feel this March 14th.

The Sleepy’s survey shows four out of 10 say they will begin preparing for the clock change a week ahead of time.  And most are willing to take steps for the sake of sleep. Sixty-four percent of those questioned would give up TV or entertainment for better and more z’s. Nearly one in six (16 percent) would sacrifice sex for slumber, with far more women (20 percent) than men (12 percent) favoring sleep over more amorous activities.

“Daylight Saving Time generally affects people on the Monday after the clocks are turned forward,” says Michael Breus, Ph.D., The Sleep Doctor ™ a Clinical Psychologist and a Diplomate of the American Board of Sleep Medicine.  “We might not be able to move the date to Saturday, but we can take immediate steps to regain that lost hour of sleep.”

According to Dr. Breus, a little preparation in the days leading up toDSTcan make the transition easier. He advises moving up bedtime by 15 to 30 minutes at least two days prior to the time change and waking up 15 minutes earlier to make it easier for the body to adjust to the new schedule. Research shows that the annual time change not only causes workplace fatigue and lower productivity, but it’s been linked to a higher rate of workplace and school accidents.

For those who still dread the switch and need some help coping with Daylight Saving Time this year, Sleepy’s – home of the mattress professionals – will sponsor a “Take Back Your Sleep” siesta and giveaway on Monday, March 14 from 8 – 10 a.m. at its 5th Ave store in Manhattan.  Activities include a giveaway of the celebrated Dr. Breus BedTM, the only mattress designed by a sleep doctor; “nap” sacks filled with goodies; sleep assessment tools; and more.

Aside fromDST, what’s keeping us up at night?  Forty-two percent of survey respondents cited money worries, followed by continuous to do’s (31 percent) and time spent on the Internet (30 percent). And the most common way we cope with sleepiness is by drinking coffee (38 percent.)

The latest sleep research encourages people to get seven to eight hours a night of quality sleep. Chronic sleep deprivation has been linked to health conditions including hypertension, heart disease, obesity and certain cancers.  For more information on getting a good night’s rest visit www.sleep.com.

*The phone survey, conducted by TolunaPLC, assessed the opinions and attitudes of 1,027  adults over 18.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus

Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the bestselling book, Beauty Sleep.

 

SLEEPY’S ANNOUNCES NEW COMMUNITY RELATIONS PROGRAM CALLED ‘BEDDER DAYS’

Provides Mattresses, Bedding and Support to Community Organizations                      Serving Those in Need

NEWYORK, MAY12, 2011 – – Sleepy’s, the Mattress Professionals, today announced the launch of a community relations and cause marketing program. Under the umbrella theme of “Bedder Days,” the new program will partner with select organizations serving those in need, particularly after a natural disaster or other life-changing event or situation that displaces individuals from their homes. The aim is to provide a basic comfort to individuals who are facing a difficult time and are dreaming of “bedder” days to come.

One current example of Sleepy’s community outreach is the Hole in the Wall Gang Camp in Ashford, Connecticut. To help the Hole in the Wall Gang Camp ready its facilities for the arrival of youth campers with serious illnesses, Sleepy’s has provided 30 complete sets of bedding (sheet sets, comforters, pillows and pillow protectors), fulfilling items on the organization’s Wish List. The Sleepy’s donation provides bedding for a whole unit (three cabins) of campers this summer and marks the start of the partnership.

Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp is a nonprofit, residential summer camp and year-round center serving children and their families coping with cancer and other serious illnesses and conditions. Through Camp programs, year-round outreach to hospitals and clinics, and ongoing services for children, families and caregivers, the Camp serves more than 15,000 annually. All of the Camp’s services are provided free of charge.

“At Sleepy’s, we have a history of providing our customers with a comfortable and restful night’s sleep regardless of the day’s events. That’s why we are committed to helping our neighbors in need by offering beds and other contributions to the organizations on the front lines providing assistance through catastrophic events and hard times,” says Adam Blank, Sleepy’s Chief Operating Officer.

As many as 50 million people are estimated to be displaced in any given year due to tsunamis, earthquakes, landslides, flooding and natural disasters (source: OCHA). Sleepy’s will announce future partnerships with service organizations, such as Furniture Sharehouse and the American Red Cross.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

 

LOOKING FOR A CUSHY JOB?

SLEEPY’S KICKS OFF SEARCH FOR ‘SNOOZE DIRECTOR’ 

Mattress professionals offer a unique opportunity for college students

or recent grads to “sleep on the job”

NEWYORK, JUNE 6, 2011 – – Sleepy’s, the Mattress Professionals, today announced a search to fill a newly created position in the company – “Snooze Director.” The mattress retailer is looking for someone to doze off daily at the company and get paid for it.

The Snooze Director will be responsible for testing mattresses in Sleepy’s stores, assisting with Sleepy’s social media, researching sleep trends and live blogging about his/her experience. The ideal candidate will be creative, enthusiastic and communicative about sleep and must have at least 18 years of sleeping experience. Snoring is permitted.

Beginning today, the really restful can check out the job posting and apply by uploading resumes, comments or videos, demonstrating what makes them a real yawn. Submissions should be accompanied by a brief description highlighting their qualifications as an expert in all things sleep-related. At the conclusion of the search, Sleepy’s will offer the most qualified candidate the opportunity to lie down on the job with regularity.

“Between classes, all-nighters and busy social lives, young adults coming out of college are likely to be on the search for slumber after graduation. That’s exactly what we’re looking for,” said Adam Blank, Sleepy’s Chief Operating Officer. “We need someone who’s happy to hit the hay every day for Sleepy’s. Ultimately, their feedback and input will help us to continue delivering a great night’s sleep to our customers.”

To inspire nappers with know-how to submit their resumes, Sleepy’s has posted a formal job advertisement to highlight desired qualifications and skills. Sleepy’s is the largest mattress retailer in theU.S. and has more than 700 locations on the east coast.

A description of the Snooze Director position can be found here.

For more information about Sleepy’s, visit www.sleepys.com or the company’s Facebook and Twitter pages.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

 

CAN WE DECLARE DROWSY DRIVING “INDEPENDENCE”

THIS 4TH OF JULY?

NEW YORK, JUNE 15, 2011– The 4th of July weekend is often considered the deadliest time on the road, and drowsy driving is a factor in one in six fatal car accidents. As the holiday weekend approaches, a national survey reveals that over 60 percent of drivers have gotten behind the wheel while drowsy. The survey of 1,000 Americans was sponsored by Sleepy’s, the leading mattress retailer.

Over one-half of all survey respondents say they drink caffeine or energy drinks to combat drowsiness behind the wheel, with 48 percent saying they use “loud radio” to stay alert. But according to renowned sleep expert Dr. Michael Breus, there is really only one effective way to revive a drowsy driver, and that is a nap; yet only 27 percent of Americans actually take the time to pull over and sleep.

Recent studies show that 200 milligrams of caffeine combined with a short nap works very well to combat sleepiness.  Dr. Breus has a novel way to get more of us to use this tip – have a “nap-a-latte™.”

  • Choose a safe, well-lit place for your nap
  • Drink a cold 6 oz. cup of drip coffee
  • Close your eyes for 25 minutes and nap – set an alarm on your phone
  • When you wake, you will have reduced your sleep drive and the caffeine will kick in
  • You will be good for at least two hours

To avoid drowsiness as completely as possible, Dr. Breus recommends incorporating a pre-trip strategy. “Start by getting at least seven hours of sleep for two consecutive nights before a long drive, and once on the road, avoid driving between 1-3pm when the body’s temperature is lower and people are naturally drowsy, energy drinks really help as well.”

The number one reason people drive drowsy? There’s “no one else available to drive,” say 62 percent of respondents. When possible, Dr. Breus recommends having a driving partner for long trips to help you stay vigilant.

More than one in three claim they had to drive for work or had “no opportunity to stop” and one-quarter drove drowsy to reach a loved one. Most, however, say they plan to reduce the chances of road fatigue with a healthy 62 percent planning to get between six and eight hours of sleep the night before.

While one-third of Americans reported that they’ve “never knowingly driven drowsy,” evidence in the survey shows otherwise. Nearly three-quarters of those polled have gotten behind the wheel after one or more of the following —  working a night shift, taking medicine with a “may cause drowsiness” label and having less than six hours sleep – all known to contribute to fatigue and diminished driving proficiency.

The latest sleep research encourages people to get seven to eight hours a night of quality sleep. Chronic sleep deprivation has been linked to health conditions including hypertension, heart disease, obesity and certain cancers.  For more information on getting a good night’s rest visit www.sleep.com.

*The phone survey, conducted by TolunaPLC, assessed the opinions and attitudes of 1,034  adults over 18.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus

Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the new book, The Sleep Doctor’s Diet Plan:  Lose Weight Through Better Sleep.

 

SLEEPY’S FILLS NEWLY CREATED ‘SNOOZE DIRECTOR’ POSITION

Recent college grad accepts “dream job”

NEW YORK, JULY 5, 2011- – Sleepy’s, home of the Mattress Professionals, today announced its selection for “Snooze Director”, a recently created position to help the company spread the word about quality sleep via social media.

For most, nodding off at work is likely to lead to early termination, but for recent college graduate and new Sleepy’s hire Emily Barrett of Sea Cliff, dozing off to dreamland is exactly what her new employers are asking.

Barrett, who will be testing mattresses as well as researching sleep trends, will then tell the world about her experiences via all manner of social media, including Facebook, Twitter, the new Sleepy’s blog, and vlogging.  The 2011 NYU grad was chosen over 200 other applicants for the first-ever, part-time position based on her journalistic and communication skills as well as her love of sleep.

“As a recent sleep-deprived grad searching for a job, I was thrilled to find one where sleep is a requirement!” says Barrett, who is looking forward to assisting the nation’s largest mattress retailer spread the word about the importance of a great night’s sleep.

“College students today can never get enough sleep. Sleeping untilnoonand napping between classes is part of the college experience. They also happen to be among the most creative and are likely to be early adopters of social media,” said Adam Blank, Sleepy’sCOOand Emily’s new boss. “These are only a few of the reasons why Emily was a perfect fit for the Snooze Director position. She’ll be putting her social media expertise and napping skills to great use for us.”

Will this recent graduate stay well-rested at her cushy new job? She’ll have to sleep on it.

For more information about Sleepy’s, visit www.sleepys.com or the company’s Facebook and Twitter pages and Sleepysblog.com.

About Sleepy’s

Sleepy’s, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

 

“Lights Out” Means Electronics On to Nearly 70% of Kids Under 18

Sleepy’s Survey Demonstrates Difficulty Parents Have Transitioning Kids

Back-to-School and Back-to-Sleep

NEW YORK, August 18, 2011 With summer coming to a close, parents face the ritual of transitioning kids to a back-to-school sleep schedule. A recent survey conducted by Sleepy’s shows this task may prove more difficult than in years past, since sixty-six percent of parents report that their kids use at least one of the following devices after bedtime: cell phone, computer, TV or video game system.  One in three children under 18 sleeps with their cell phone or iPod on a regular basis.

It is not surprising to find that over half of parents surveyed find it “somewhat” to “very difficult” to move kids from summer to school sleep schedules.

“The ‘electronics’ deck is stacked against parents,” reports Michael Breus, Ph.D., the “Sleep Doctor.” “But that doesn’t give parents the okay to wave the white flag on bedtime and allow kids to squander sleep.”

Children, on average, need 9-11* hours of sleep per night to wake up refreshed and ready for a full day of activity. Currently, according to the survey, only one in three parents report that their children rise “refreshed and awake,” which leaves the majority “cranky” or “in a fog.”

Interestingly, over half of parents whose kids awake still tired, report that they sleep on mattresses at least 5-10 years old. Dr. Breus recommends never going by your mattress’ warranty alone, but says you should listen to your body.  “Your body will change every 6-7 years, and if you are consistently waking up stiff and sore, it is time to consider a new bed.”

“Kids cannot learn when their bodies don’t receive restorative sleep, period,” continues Dr. Breus, who recommends the following when transitioning kids to a “back-to-school” sleep schedule.

  • About 2 weeks before school starts, have your child go to bed 15 minutes earlier than they normally do. After three days of this make it 30 minutes, and so on, until they are within 30 minutes of what should be their normal bedtime.
  • Limit or eliminate caffeine intake by about2:30 p.m.(this includes energy drinks as well).  Check the label on some vitamin waters – they may have caffeine.
  • Even if you cannot get your children to go to bed any earlier (which you really should try) get them waking up closer and closer to their school time wake up time. This will help provide an anchor to their already shifting biological rhythm.
  • Exercising each day will certainly help their sleep, so keep them outside as long as you can (use sunscreen) and in the pool so they will be nice and tired (particularly for younger children).  Make the bedroom dark, as in many cases you may be asking them to go to bed before the sun has completely set.
  • Start to have them “unplugged and powered down” an hour before bed. Have them relaxing, reading, and getting back into a bedtime routine.

Parents who found the transition “not at all difficult” offered the following advice: encouraging older kids to do it on their own, and keeping younger children on a year-round schedule.

The best news from the survey? The transition lasts a few days at most, according to 72% of parents, which provides plenty of time to worry about other issues. For more information on getting a good night’s rest visit www.sleep.com.

* School-aged Kids (5-12 years): 10-11 hours, Teens (13-19 years): 9-10 hours

About Sleepy’s

Sleepy’s, The Mattress Professionals(R), is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermontto Virginiaand available nationally through www.sleepys.com. Throughout Sleepy’s 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy’s, The Mattress Professionals(R), carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus BedTM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus

Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomat of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the new book, The Sleep Doctor’s Diet Plan:  Lose Weight Through Better Sleep.

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